Co-creation Approach in Practice: Naming a Cafe Located within a Rural Health Service Provides Added Value to a Health Strategy

Table 2

Themes and key illustrative quotes from participants’ interviews.

Themes	Subthemes	Key illustrative quotes
Motivations	Initiation	[…] this was a soft approach to communicate the project and get team members involved in it. I think that it was a really good approach ( − 3)
	Participate	I think after COVID everyone was looking for something to smile about, so I think the timing was good ( − 2)
		The hospital has been through very tough times. I was very pleased to see so many people getting engaged […] everyone loves a competition, and it was fun ( − 4)
		When you talk about the cafe, there is where the people gather and meet, it is the heart of the hospital ( − 4)
Opportunities	Access	I think that it was hard to miss. They could participate while waiting for their coffee ( − 2)
		Entries could be submitted via a QR code, an entry ticket or via e-mail ( − 3)
		There were some groups that normally don’t come to the cafe, or don’t use e-mails and we saw them putting their nominations in. It was an option for people that are not tech savvy (S − 1)
	Dialogue	In the beginning, there was some confusion regarding the promotion of the competition, and it think this was because of some change of responsibilities ( − 3)
		We could not have covered it any better, {…]. Our team Facebook has 700 members, and we have 1100 staff members […]. It is a good way to get messages across the staff quickly ( − 2)
		Probably, more information and communication of selection criteria and timeline ( − 1)
	Transparency	We did our best […]. After we got so many entries, we had to put in place a selection criterion that we didn’t outline in the entry details ( − 3)
Benefits	Interactions	The fun part was viewing other people coming in, it just created a buzz ( − 1)
	Participation	To see the amount of people coming in surprised me. The amount of people that wanted to be part of it ( − 1)
		I thought that we would get about 20 entries and if so, thought that would have been good. I expected engagement, but not like what we got ( − 2)
	Value co-creation	I cannot think on any other competition activities […] this was very easy, engaging, and fun. It was not pages of questions, even the follow-up survey for the logo, I liked it, it is simple ( − 4)
		I was excited that the cafe is getting its own personality and its own name. Having the staff being part of it and contributing to choose ( − 1)