HIV Prevention Messages Targeting Young Latino Immigrant MSM

Table 2

Application of marketing principles: the 4 P’s (product, place, price, and promotion).

Product	The product is the intervention itself which promotes Latino men’s sexual health and offers HIV testing in an accepting environment that provides social support and linkages to needed health services
Place	Multiple HIV testing sites are promoted within and outside of Latino communities and these sites include medical and nonmedical sites (i.e., local health care facilities, Gay City, and hospitals); this way MSM may identify HIV testing sites that meet their needs
Price	We used a marketing mix of the 4 P’s to reduce the “price” of HIV testing (i.e., reduced the barriers to testing)
Promotion	The peer model promotes the desired behavior (i.e., HIV testing)