Consumer Preference and Quality of Sachet Water Sold and Consumed in the Sunyani Municipality of Ghana

Table 2

Determinants of consumer preferences to sachet water (multiple logistic regression analysis) and sociodemographics.

Determinants	Preference of sachet water
	AOR	95% CI
Use of brand because of its taste
Yes	.006	.003	.013
No	Ref
Do you think water has colour
Yes	.089	.053	.148
No	Ref
Colour of sachet water informs decision
Yes	7.057	4.474	11.133
No	Ref
Still use preferred brand because of colour
Yes	.114	.071	.181
No	Ref
Water has smell
Yes	.129	.082	.203
No	Ref
Cost informs decision to buy
Yes	.258	.258	.399
No	Ref
Increase in prices informs decision to buy
Yes	.210	.136	.323
No	Ref
Check for expiry date
Yes	4.871	3.110	7.628
No	Ref
Realization of no bar codes on sachet water
Yes	3.699	2.172	6.298
No	Ref
Check address of producer
Yes	3.884	2.376	6.348
No	Ref
Sociodemographic characteristics	Preference of sachet water
Sex	Yes, (%)	No, (%)
Yes	186 (78.2)	52 (21.8)
No	191 (72.9)	71 (27.1)
Age
15-25 years	121 (73.3)	44 (26.7)
26-35 years	183 (79.6)	47 (20.4)
36-45	58 (74.4)	20 (25.6)
46-55	13 (56.5)	10 (43.5)
Above 56 years	2 (50)	2 (50)
Level of education
Primary	78 (88.6)	10 (11.4)
JHS	133 (84.2)	25 (15.8)
SHS	62 (65.3)	33 (34.7)
Tertiary	12 (26.1)	34 (73.9)
Vocation	15 (60)	10 (40)
No education	77 (87.5)	11 (12.5)
Occupational status
Government worker	10 (27.8)	26 (72.2)
Private worker	42 (82.4)	9 (17.6)
Self employed	165 (85.9)	27 (14.1)
Trader	61 (82.4)	13 (17.6)
Farmer	34 (81)	8 (19)
Unemployed	40 (59.7)	27 (40.3)
Student	25 (65.8)	13 (34.2)

AOR = adjusted odds ratio.