Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour

Table 1

Measurement model result summary.

Component	Items	Main loading	AVE	Composite reliability	Cronbach’s alpha
E-shopping attitude	ATT2		0.580	0.802	0.804
		0.616
	ATT3	0.828
	ATT4	0.821
			0.577
Subjective norms	SN1	0.676		0.803	0.747
	SN2	0.805
	SN3	0.791
Website trust			0.507	0.837	0.847
	WT1	0.683
	WT2	0.691
	WT3	0.709
	WT4	0.715
	WT5	0.761
E-shopping intentions	ES11	0.839	0.629	0.871	0.855
	ES12	0.728
	ES13	0.776
	ES14	0.825
E-shopping behaviour	ESB1	0.675	0.510	0.931	0.847
	ESB2	0.794
	ESB3	0.676

Note. AVE: average variance extracted.