Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour

Table 11

Hypothesis testing result summary.

Hypothesis	Relationships	Path coefficients	value	CI	Results
H1a	SN ESB	0.091	0.022	0.013–0.170	Supported
H1b	SN ESI	0.012	0.766	−0.064–0.092	Not supported
H1c	SN ESI ESB	0.003	0.761	−0.017–0.027	Not supported
H2a	ESA ESB	0.233	0.001	0.106–0.357	Supported
H2b	ESA ESI	0.452	0.001	0.360–0.539	Supported
H2c	ESA ESI ESB	0.128	0.001	0.067–0.196	Supported
H3a	WT ESB	0.154	0.010	0.033–0.263	Supported
H3b	WT ESI	0.347	0.001	0.256–0.428	Supported
H3c	WT ESI ESB	0.098	0.001	0.053–0.154	Supported
H4	ESI ESB	0.283	0.001	0.151–0.407	Supported

Note. Significant at level and significant at level . Note. SN: subjective norms; ESA: E-shopping attitude; WT: website trust; ESI: E-shopping intention; ESB: E-shopping behaviour; CI: confidence interval.