Research Article

Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour

Table 2

Measurement of study variables.

Variables nameMeasurement scale names

Subjective normsDomain specific innovativeness (DSI), attitude, subjective norms, planned behaviour (Dolataba et al., 2012)
E-shopping attitudePerceived usefulness, ease of use, attitude, and behavioural intension (Taylor and Todd, 1995)
Website trustLoyalty intensions, perceived trust, overall satisfaction, attributive service satisfaction, perceived trust (Chiou, 2004)
E-shopping intensionsOnline purchase intensions, consumer attitude, information availability, online shopping motivations (Vazquez and Xu, 2009)
E-shopping behaviourAccessibility of data, customer perception, service and infrastructural, nondelivery risk, financial risk, perceived behaviour control, return policy (Javaide et al., 2012)