Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour

Table 9

KMO and Bartlett’s tests.

KMO and Bartlett’s	E-shopping attitude	Subjective norms	Website trust	E-shopping intentions	E-shopping behaviour	Overall
Kaiser–Meyer–Olkin (measure of sampling adequacy)	0.740	0.747	0.827	0.779	0.856	0.904
Barlett’s test of sphericity (Approx. chi-square)	595.9	648.1	873.2	781.9	2863.9	6941.2
Df.	6	6	10	6	136	561
Sig.	0.000	0.000	0.000	0.000	0.000	0.000

Note. Value (KMO of >0.5 or ideally >0.7) for adequacy of percentage of variance [50].