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Computational Intelligence and Neuroscience
Volume 2009, Article ID 652078, 7 pages
http://dx.doi.org/10.1155/2009/652078
Research Article

The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology

1IRCCS, Fondazione Santa Lucia, 00179 Rome, Italy
2Dipartimento di Informatica e Sistemistica, Università di Roma “La Sapienza”, 00185 Rome, Italy
3Department of Physiology and Pharmacology, University of Rome “La Sapienza”, 00185 Rome, Italy
4Department of Neuroscience, University of Rome “Tor Vergata”, 00100 Rome, Italy

Received 15 December 2008; Accepted 8 April 2009

Academic Editor: Andrzej Cichocki

Copyright © 2009 Laura Astolfi et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citations to this Article [10 citations]

The following is the list of published articles that have cited the current article.

  • Giovanni Vecchiato, Laura Astolfi, Fabrizio De Vico Fallani, Jlenia Toppi, Fabio Aloise, Francesco Bez, Daming Wei, Wanzeng Kong, Jounging Dai, Febo Cincotti, Donatella Mattia, and Fabio Babiloni, “On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research,” Computational Intelligence and Neuroscience, vol. 2011, pp. 1–12, 2011. View at Publisher · View at Google Scholar
  • Giovanni Vecchiato, Patrizia Cherubino, Anton Giulio Maglione, Maria Trinidad Herrera Ezquierro, Franco Marinozzi, Fabiano Bini, Arianna Trettel, and Fabio Babiloni, “How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks,” Cognitive Computation, 2014. View at Publisher · View at Google Scholar
  • Giovanni Vecchiato, Jlenia Toppi, Anton Giulio Maglione, Elzbieta Olejarczyk, Laura Astolfi, Donatella Mattia, Alfredo Colosimo, and Fabio Babiloni, “Neuroelectrical Correlates of Trustworthiness and Dominance Judgments Related to the Observation of Political Candidates,” Computational and Mathematical Methods in Medicine, vol. 2014, pp. 1–19, 2014. View at Publisher · View at Google Scholar
  • Giovanni Vecchiato, Anton Giulio Maglione, Patrizia Cherubino, Barbara Wasikowska, Agata Wawrzyniak, Anna Latuszynska, Malgorzata Latuszynska, Kesra Nermend, Ilenia Graziani, Maria Rita Leucci, Arianna Trettel, and Fabio Babiloni, “Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials,” Computational and Mathematical Methods in Medicine, vol. 2014, pp. 1–12, 2014. View at Publisher · View at Google Scholar
  • A. G. Maglione, A. Scorpecci, P. Malerba, P. Marsella, S. Giannantonio, A. Colosimo, F. Babiloni, and G. Vecchiato, “Alpha EEG Frontal Asymmetries during Audiovisual Perception in Cochlear Implant Users,” Methods of Information in Medicine, vol. 54, no. 4, 2015. View at Publisher · View at Google Scholar
  • Giovanni Vecchiato, Gianluca Borghini, Pietro Aricò, Ilenia Graziani, Anton Giulio Maglione, Patrizia Cherubino, and Fabio Babiloni, “Investigation of the effect of EEG-BCI on the simultaneous execution of flight simulation and attentional tasks,” Medical & Biological Engineering & Computing, vol. 54, no. 10, pp. 1503–1513, 2015. View at Publisher · View at Google Scholar
  • Patrizia Cherubino, Arianna Trettel, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Marco Mancini, Gianluca di Flumeri, and Fabio Babiloni, “Neuroelectrical Indexes for the Study of the Efficacy of TV Advertising Stimuli,” Selected Issues in Experimental Economics, pp. 355–371, 2016. View at Publisher · View at Google Scholar
  • Regina W. Y. Wang, Yi-Chung Chen, I-Ning Liu, and Shang-Wen Chuang, “Temporal and spectral EEG dynamics can be indicators of stealth placement,” Scientific Reports, vol. 8, no. 1, 2018. View at Publisher · View at Google Scholar
  • Ferran Calabuig Moreno, and Manuel Alonso Dos Santos, “Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram,” International Journal of Sports Marketing and Sponsorship, vol. 19, no. 1, pp. 25–40, 2018. View at Publisher · View at Google Scholar
  • Joseph Ciorciari, Joanne M. Harris, and John Gountas, “Consumer neuroscience for marketing researchers,” Journal of Consumer Behaviour, 2018. View at Publisher · View at Google Scholar