The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology
Figure 5
Tracking of the mean cortical activity of the last 5 seconds of the commercial spot. The statistical significant activity in this population is shown in six panels (A–F), each representing subsequent film segments of a TV spot with corresponding brain activity. Temporal axes beat the spot time every second: in this way panel F represents the last film segment of the commercial; panel A shows the film segment after 25 seconds from the beginning.
