On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research
Figure 2
Figure presents the results of statistical comparisons of RMB and FRG groups in the theta and alpha frequency ranges (a), and in the beta and gamma bands (b). In particular, the picture is composed by three rows: the first one shows the brain from a frontal perspective, the second one is related to a medial-sagittal perspective, while the third one presents statistically significant images associated to the left and right lateral vision. Statistically significant increases of PSD values for the RMB group are represented as black spots on the average cortical model, reproduced with permission from [25].
