On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research
Figure 3
Figure presents four cortical -score maps, in the four frequency bands employed. The average cortical model is seen from a frontal perspective. Colour bar represents cortical areas in which increased statistically significant activity occurs in the RMB group when compared to the FRG group in red, while blue is used otherwise (P < 0.05 Bonferroni corrected). Grey colour is used to map cortical areas where there are no significant differences between the cortical activity in the RMB and FRG groups (a). (b) refers to the statistical comparison LIKE versus DISLIKE with the same conventions of (a), reproduced with permission from [26].
