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Computational Intelligence and Neuroscience
Volume 2016, Article ID 3795325, 10 pages
http://dx.doi.org/10.1155/2016/3795325
Research Article

Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

1Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena 291, 00161 Rome, Italy
2BrainSigns srl, Via Sesto Celere 7c, 00152 Rome, Italy
3Department of Economics and Marketing, IULM University, Via Carlo Bo 1, 20143 Milan, Italy
4Department of Anatomical, Histological, Forensic & Orthopedic Sciences, Sapienza University of Rome, Piazzale Aldo Moro 5, 00185 Rome, Italy

Received 15 December 2015; Revised 5 April 2016; Accepted 5 May 2016

Academic Editor: Hasan Ayaz

Copyright © 2016 Giulia Cartocci et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citations to this Article [11 citations]

The following is the list of published articles that have cited the current article.

  • Giulia Cartocci, Myriam Caratù, Enrica Modica, Anton Giulio Maglione, Dario Rossi, Patrizia Cherubino, and Fabio Babiloni, “Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements.,” Journal of visualized experiments : JoVE, no. 126, 2017. View at Publisher · View at Google Scholar
  • Patrizia Cherubino, Giulia Cartocci, Arianna Trettel, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Marco Mancini, Gianluca Di Flumeri, and Fabio Babiloni, “Marketing Meets Neuroscience:,” Applying Neuroscience to Business Practice, pp. 163–190, 2017. View at Publisher · View at Google Scholar
  • Orance Mahaldar, and Subhrangsu Aditya, “Gender differences in brain activity during exposure to emotional film clips: An EEG study,” Cognition, Brain, Behavior, vol. 21, no. 1, pp. 29–53, 2017. View at Publisher · View at Google Scholar
  • Enrica Modica, Dario Rossi, Giulia Cartocci, Davide Perrotta, Paolo Di Feo, Marco Mancini, Pietro Aricò, Bianca M. S. Inguscio, and Fabio Babiloni, “Neurophysiological Profile of Antismoking Campaigns,” Computational Intelligence and Neuroscience, vol. 2018, pp. 1–11, 2018. View at Publisher · View at Google Scholar
  • Giulia Cartocci, Enrica Modica, Dario Rossi, Patrizia Cherubino, Anton Giulio Maglione, Alfredo Colosimo, Arianna Trettel, Marco Mancini, and Fabio Babiloni, “Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population,” Frontiers in Human Neuroscience, vol. 12, 2018. View at Publisher · View at Google Scholar
  • Arico, Borghini, Sciaraffa, Di Flumeri, and Babiloni, “Passive BCI beyond the lab: Current trends and future directions,” Physiological Measurement, vol. 39, no. 8, 2018. View at Publisher · View at Google Scholar
  • Wenting Yang, Jianhong Ma, Hezhi Chen, Anton G. Maglione, Enrica Modica, Dario Rossi, Giulia Cartocci, Marino Bonaiuto, and Fabio Babiloni, “Good News or Bad News, Which Do You Want First? The Importance of the Sequence and Organization of Information for Financial Decision-Making: A Neuro-Electrical Imaging Study,” Frontiers in Human Neuroscience, vol. 12, 2018. View at Publisher · View at Google Scholar
  • Adam Hakim, and Dino J. Levy, “A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography-based prediction in neuromarketing,” Wiley Interdisciplinary Reviews: Cognitive Science, pp. e1485, 2018. View at Publisher · View at Google Scholar
  • Patrizia Cherubino, Giulia Cartocci, Arianna Trettel, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Marco Mancini, Gianluca Di Flumeri, and Fabio Babiloni, “Marketing Meets Neuroscience,” Applications of Neuroscience, pp. 391–412, 2018. View at Publisher · View at Google Scholar
  • Giulia Cartocci, Enrica Modica, Dario Rossi, Bianca M.S. Inguscio, Pietro Aricò, Ana C. Martinez Levy, Marco Mancini, Patrizia Cherubino, and Fabio Babiloni, “Antismoking Campaigns’ Perception and Gender Differences: A Comparison among EEG Indices,” Computational Intelligence and Neuroscience, vol. 2019, pp. 1–9, 2019. View at Publisher · View at Google Scholar
  • Chiara Mignani, Venerucci Matteo, Lucia Irene Bailetti, Matteo Bonfini, and Alessio Cavicchi, “Emotion in the glass: An innovative study to understand unconscious reactions in wine tasting,” Case Studies in the Wine Industry, pp. 101–114, 2019. View at Publisher · View at Google Scholar