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Computational Intelligence and Neuroscience
Volume 2016, Article ID 3795325, 10 pages
Research Article

Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

1Department of Molecular Medicine, Sapienza University of Rome, Viale Regina Elena 291, 00161 Rome, Italy
2BrainSigns srl, Via Sesto Celere 7c, 00152 Rome, Italy
3Department of Economics and Marketing, IULM University, Via Carlo Bo 1, 20143 Milan, Italy
4Department of Anatomical, Histological, Forensic & Orthopedic Sciences, Sapienza University of Rome, Piazzale Aldo Moro 5, 00185 Rome, Italy

Received 15 December 2015; Revised 5 April 2016; Accepted 5 May 2016

Academic Editor: Hasan Ayaz

Copyright © 2016 Giulia Cartocci et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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