Research Article

Box Office Forecasting considering Competitive Environment and Word-of-Mouth in Social Networks: A Case Study of Korean Film Market

Figure 3

Performance improvements in two different scenarios for three forecasting models (MAPE: bar chart, -axis on the left, improve: line graph, -axis on the right).
(a) Scenario 1 for Model W1
(b) Scenario 2 for Model W1
(c) Scenario 1 for Model W2
(d) Scenario 2 for Model W2
(e) Scenario 1 for Model T
(f) Scenario 2 for Model T