Research Article
A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis
| | Id | Variable name | Description |
| | 1 | Row number | Row number | | 2 | CustomerId | ID of the customer | | 3 | Surname | Surname of the customer | | 4 | CreditScore | Credit score of the customer | | 5 | Geography | Region where the customer is located | | 6 | Gender | Gender of the customer | | 7 | Age | Age of customer | | 8 | Tenure | Number of years the customer has been associated with the bank | | 9 | Balance | Balance in the customer’s account | | 10 | NumOfProducts | Number of products | | 11 | HasCrCard | True, if the customer has credit card and vice versa | | 12 | IsActiveMember | True, if the customer is an active member and vice versa | | 13 | Estimated salary | Estimated salary of the customer | | 14 | Exited | True, if the customer has exited and vice versa |
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