Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media

Table 1

Simple linear regression analysis.

AM	Coefficients	Estimated values	Standard error	t-statistic	value
Facebook		12.769	0.968	13.190	2e − 16
		0.176	0.026	6.607	2e − 16
Newspaper		16.417	0.962	17.063	2e − 16
		0.048	0.020	2.394	0.017