Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media

Table 2

Simple linear regression analysis.

AM		Adjusted	F-statistic	value	Degree of freedom
Facebook	0.227	0.222	43.66	6.6e − 10	1 and 148
Newspaper	0.037	0.030	5.729	0.017	1 and 148