Impact of YouTube Advertising on Sales with Regression Analysis and Statistical Modeling: Usefulness of Online Media in Business

<table class="table-group" id="tab5"><tr><td><table class="table"><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr class="thead"><td class="align_left">Model</td><td class="align_center">AIC</td><td class="align_center">CAIC</td><td class="align_center">BIC</td><td class="align_center">HQIC</td></tr><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr><td class="align_left">HTBPT-Lomax</td><td class="align_center">530.80220</td><td class="align_center">530.99260</td><td class="align_center">539.40480</td><td class="align_center">534.29770</td></tr><tr><td class="align_left">Lomax</td><td class="align_center">569.18910</td><td class="align_center">569.28360</td><td class="align_center">574.92420</td><td class="align_center">571.51950</td></tr><tr><td class="align_left">E-Lomax</td><td class="align_center">540.77130</td><td class="align_center">540.96180</td><td class="align_center">549.37390</td><td class="align_center">544.26680</td></tr><tr class="table-tr"><td colspan="5"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>The DMs of the fitted models corresponding to the YouTube advertising data.</div>

Computational Intelligence and Neuroscience

tab5

Table 5

Table 5: Impact of YouTube Advertising on Sales with Regression Analysis and Statistical Modeling: Usefulness of Online Media in Business 