Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr class="thead"><td class="align_left">Cognitive label of Huawei Mate 50</td><td class="align_center">Cognitive label of Samsung Galaxy S22</td></tr><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr><td class="align_left">Fast speed</td><td class="align_center">Great service</td></tr><tr><td class="align_left">Very satisfied</td><td class="align_center">Nice phone</td></tr><tr><td class="align_left">Cost very effective</td><td class="align_center">Nice screen</td></tr><tr><td class="align_left">Battery not durable</td><td class="align_center">Beautiful appearance</td></tr><tr><td class="align_left">Nice screen</td><td class="align_center">Battery not durable</td></tr><tr class="table-tr"><td colspan="2"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Cognitive label extraction results.</div>

Computational Intelligence and Neuroscience

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Table 3

Table 3: Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis 