Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis

<table class="table-group" id="tab4"><tr><td><table class="table"><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr class="thead"><td class="align_left">Candidate label type</td><td class="align_center">Good review</td><td class="align_center">Poor reviews</td><td class="align_center">Medium rating</td><td class="align_center">Normalized mean score</td></tr><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr><td class="align_left">Huawei Mate 50</td><td class="align_center">14112</td><td class="align_center">8427</td><td class="align_center">5036</td><td class="align_center">938.3</td></tr><tr><td class="align_left" colspan="5"><hr/></td></tr><tr><td class="align_left">Samsung Galaxy S22</td><td class="align_center">16036</td><td class="align_center">11402</td><td class="align_center">7125</td><td class="align_center">833.4</td></tr><tr class="table-tr"><td colspan="5"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Score of brand image evaluation.</div>

Computational Intelligence and Neuroscience

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Table 4

Table 4: Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis 