Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis

<table class="table-group" id="tab5"><tr><td><table class="table"><tr><td class="thead-hr" colspan="7"><hr/></td></tr><tr class="thead"><td class="align_left">Candidate label type</td><td class="align_center">1 score</td><td class="align_center">2 score</td><td class="align_center">3 score</td><td class="align_center">4 score</td><td class="align_center">5 score</td><td class="align_center">Normalized mean score</td></tr><tr><td class="thead-hr" colspan="7"><hr/></td></tr><tr><td class="align_left">Huawei Mate 50</td><td class="align_center">65</td><td class="align_center">82</td><td class="align_center">256</td><td class="align_center">366</td><td class="align_center">241</td><td class="align_center">916.5</td></tr><tr><td class="align_left" colspan="7"><hr/></td></tr><tr><td class="align_left">Samsung Galaxy S22</td><td class="align_center">73</td><td class="align_center">147</td><td class="align_center">386</td><td class="align_center">231</td><td class="align_center">163</td><td class="align_center">816</td></tr><tr class="table-tr"><td colspan="7"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Scoring results of the questionnaire.</div>

Computational Intelligence and Neuroscience

tab5

Table 5

Table 5: Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis 