Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis

Table 1

Regression analysis using Instagram advertising and sales data.

Adv. media		Coefficients		Esti. values		Standard error		t-statistic		Pr
YouTube				5.1030		0.44807		11.389		2e − 16
				0.1935		0.03092		6.259		8.01e − 09