Interpersonal Relationship, Knowledge Characteristic, and Knowledge Sharing Behavior of Online Community Members: A TAM Perspective

Table 4

Results of a hypothesis test.

Hypothesis	Path	WeChat, N = 336			Supported
		Model 1	Model 2	Model 3
	(Control variables)
	Gender	−0.025	−0.053	−0.052
	Age	0.036	0.050	0.037
	Occupation	−0.018	0.026	0.033
	Independent variables
H1	RE- > KSB	0.110	0.055	0.050	Partially
H2	TR- > KSB	0.229	0.212	0.190	Yes
H3	KQ- > KSB	0.325	0.164	0.233	Yes
H4	TK- > KSB	0.214	0.028	−0.001	Partially
	Moderator
	PU- > KSB		0.409	0.415
	PEOU- > KSB		0.165	0.143
H5	PU × RE- > KSB			−0.068	No
H6	PU × TR- > KSB			0.070	No
H7	PU × KQ- > KSB			−0.209	No
H8	PU × TK- > KSB			0.200	Yes
H9	PEOU × RE- > KSB			0.069	No
H10	PEOU × TR- > KSB			−0.099	No
H11	PEOU × KQ- > KSB			0.257	Yes
H12	PEOU × TK- > KSB			−0.220	No
R2		0.736	0.837	0.848

Notes: p<0.05; p<0.01; p<0.001