Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background

<table class="table-group" id="tab1"><tr><td><table class="table"><tr><td class="thead-hr" colspan="6"><hr/></td></tr><tr class="thead"><td class="align_left">Year</td><td class="align_center">2017</td><td class="align_center">2018</td><td class="align_center">2019</td><td class="align_center">2020</td><td class="align_center">2021</td></tr><tr><td class="thead-hr" colspan="6"><hr/></td></tr><tr><td class="align_left">Turnover of “Double Eleven”</td><td class="align_center">1682</td><td class="align_center">2135</td><td class="align_center">2684</td><td class="align_center">4982</td><td class="align_center">5403</td></tr><tr><td class="align_left">Turnover of “618”</td><td class="align_center">1199</td><td class="align_center">1592</td><td class="align_center">2015</td><td class="align_center">2692</td><td class="align_center">3438</td></tr><tr class="table-tr"><td colspan="6"><hr class="tbody-hr"/></td></tr></table></td></tr><tr class="table-fn"><td><div>Source: Alibaba and JD official website.<br/></div></td></tr></table>

<div>The trading volume of the “Double Eleven” and the “618” shopping festivals in 2017–2021. (Unit: 100 million yuan).</div>

Computational Intelligence and Neuroscience

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Table 1

Table 1: Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background 