Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background

Table 2

Notations description.

Notations	Definitions
	The e-retailer
	The e-commerce platform
	Cost per unit of product
	Price per unit of product
	Consumer demand
	Amount of discounts for the e-retailer
	Amount of discounts for the e-commerce platform
	Promotion effort factor of the e-commerce platform
	Commission factor
	Promotional effort cost-sharing ratio factor
	The profit of the e-retailer. denotes the number of models
	The profit of the e-commerce platform