Computational Psychometrics in Communication and Implications in Decision Making

Table 3

Physiological measures: between condition effects (corrected -tests).

Communication type; (personal versus impersonal communication)
	Mean difference		St. Err.	Sig.
Heart rate	−0.3227	−2.059	0.1567	.053
EMG corrugator	−0.3955	−2.241	0.1765	.037
Skin conductance	−0.4348	−2.280	0.1907	.035
EEG Alpha Asymmetry	−0.4149	−2.225	0.1864	.038
EEG Slow Alpha waves	−0.3414	−2.130	0.1603	.046
EEG Beta waves	−0.3866	−2.060	0.1877	.053
LF/HF	−0.2445	−1.798	0.1360	.084
Pupil dilation	−0.2031	−2.029	0.1001	.046
NN50	0.0962	−1.652	0.0582	.111
RMSSD	0.3028	−2.170	0.1395	.039