A New Approach for Advertising CTR Prediction Based on Deep Neural Network via Attention Mechanism

Table 3

The performance of AUC and Logloss in different models.

	Frappe
	FM	FNN	CCPM	Deep cross	Wide and deep	ASAE
AUC	0.7935	0.8012	0.8178	0.8266	0.8293	0.8386
Logloss	0.03842	0.03473	0.03208	0.03127	0.03015	0.02813