A New Approach for Advertising CTR Prediction Based on Deep Neural Network via Attention Mechanism

Table 4

The AUC performance at different data sizes in KDD dataset.

Data size	AUC
	FM	FNN	CCPM	Deep cross	Wide and deep	ASAE
150,000	0.6849	0.6941	0.6938	0.7135	0.7193	0.7212
200,000	0.6923	0.7012	0.7027	0.7263	0.7275	0.7355
300,000	0.7033	0.7186	0.7134	0.7397	0.7413	0.7482
500,000	0.7119	0.7235	0.7204	0.7434	0.7486	0.7547
600,000	0.7181	0.7398	0.7291	0.7503	0.7578	0.7672
750,000	0.7255	0.7490	0.7467	0.7549	0.7649	0.7793
1,000,000	0.7315	0.7517	0.7528	0.7652	0.7763	0.7981