Research Article

A New Approach for Advertising CTR Prediction Based on Deep Neural Network via Attention Mechanism

Table 5

The Logloss performance at different data sizes in KDD dataset.

Data sizeLogloss
FMFNNCCPMDeep crossWide and deepASAE

150,0000.029670.029250.029410.028260.027140.02733
200,0000.028980.028930.028820.027930.026650.02704
300,0000.028860.028720.028760.027680.026570.02658
500,0000.028750.028640.028720.027590.026520.02639
600,0000.027830.027150.027130.026740.026450.02630
750,0000.027520.027390.027280.026310.026270.02543
1,000,0000.026770.026420.026340.026280.026060.02501