Research Article

[Retracted] Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine

Table 1

The operational definitions.

VariablesCodingMeasurement items

Degree of Chinese cultural identityQ1I think Chinese culture has a deep foundation.
Q2I think most of Chinese traditional culture is excellent.
Q3I like Chinese traditional clothes.
Q4I think Chinese traditional culture has a positive impact on my study, work and life.
Q5Traditional Chinese medicine is one of the representative elements of Chinese traditional culture.
Q6I am proud of Chinese traditional culture.
Q7I agree with the “unity of heaven and man” emphasized by Taoist culture.
Q8I think Chinese kung Fu is cool.
Q9I think traditional festivals are an important part of Chinese culture.
Q10I like traditional Chinese architecture.
Q11I often read ancient poetry, ancient prose and so on.
Q12I often visit museums related to Chinese traditional culture.
Q13When shopping, I will go to Chinese style shops.
Q14I often use my mobile phone to take photos for Chinese traditional style works of art, goods, etc.
Q15I will watch various activities related to Chinese traditional culture.
Q16I will collect Chinese traditional crafts.
Q17I will actively collect relevant knowledge of Chinese culture.
Q18I will take the initiative to spread Chinese culture.
Performance expectationQ19Health care in traditional Chinese medicine is very helpful to my daily work and life.
Q20Using the technology of health care in traditional Chinese medicine can effectively prevent diseases.
Q21Using the technology of health care in traditional Chinese medicine can maintain good health.
Q22Using the technology of health care in traditional Chinese medicine can improve the quality of life.
Q23Using the technology of health care in traditional Chinese medicine can reduce physical discomfort and the chance of illness.
Cognitive attitudeQ24I understand the services of health care in traditional Chinese medicine.
Q25I have a new understanding of health care in traditional Chinese medicine.
Emotional attitudeQ26I love health care in traditional Chinese medicine.
Q27I trust health care in traditional Chinese medicine.
Behavioral attitudeQ28I have tried health care in traditional Chinese medicine.
Q29I will recommend to others to try health care in traditional Chinese medicine.