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Volume 2017, Article ID 5094218, 9 pages
Research Article

Research on Behavior Model of Rumor Maker Based on System Dynamics

School of Management Science and Engineering, Shandong Normal University, Jinan 250014, China

Correspondence should be addressed to Fengming Liu; nc.ude.unds@mfuil

Received 13 February 2017; Revised 7 May 2017; Accepted 16 May 2017; Published 21 June 2017

Academic Editor: Pasquale De Meo

Copyright © 2017 Xiaoqian Zhu and Fengming Liu. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Laws of rumor makers’ behaviors are the root of curbing rumor and effective way to block rumor occurrence. Therefore, based on system dynamics model, this paper proposed the rumors behavior evolution model of rumor makers, aimed at discovering the laws of rumor makers’ behaviors to achieve rumors blocking. First, by refining the driving factors in disinformation behavior, we constructed causal diagram of disinformation behavior evolution; secondly, by means of causal diagram, we constructed stock-flow diagram for quantitative analysis; finally, simulation experiment was carried out by using Vensim Personal Learning Edition software (Vensim PLE). The results showed that negative attitude is a major factor in the occurrence of disinformation behavior; personal factors are more pronounced than the factors of social and government on the impact of disinformation propensity score.