A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency

Table 1

Corresponding concept of food safety scare behavior diffusion.

Food safety scare behavior diffusion	Meaning
Diffusion source	Consumers’ food safety scare behavior
Healthy consumers	Consumers are not affected by food safety scare behavior
Infected consumers	Consumers influenced by diffusion source are affected by food safety scare behavior
Immune consumers	Consumers who are not affected or have been affected by food safety scare behavior get rid of this behavior through adjustment
Diffusion rate	Consumers affected food safety scare behavior in the proportion of healthy consumers
Immunization rate	Consumers who are not affected by food safety scare behavior or those who have been affected and then got rid of this behavior through adjustment in the proportion of healthy consumers