Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

Table 2

Assessment results of the measurement model.

Construct/associated items	Loading	CR > 0.7	Cronbach’s alpha	AVE > 0.5
Performance expectancy (PE)		0.951	0.890	0.830
PE1	0.902
PE2	0.929
PE3	0.896
PE4	0.917
Effort expectancy (EE)		0.958	0.941	0.851
EE1	0.902
EE2	0.943
EE3	0.949
EE4	0.895
Social influence (SI)		0.959	0.935	0.886
SI1	0.930
SI2	0.956
SI3	0.938
Facilitating conditions (FC)		0.879	0.816	0.647
FC1	0.835
FC2	0.846
FC3	0.815
FC4	0.714
Hedonic motivation (HM)		0.969	0.951	0.911
HM1	0.949
HM2	0.967
HM3	0.948
Price value (P)		0.943	0.910	0.847
P1	0.921
P2	0.943
P3	0.897
Habit (HA)		0.947	0.926	0.818
HA1	0.919
HA2	0.912
HA3	0.857
HA4	0.928
Behavioral intention (BI)		0.981	0.972	0.946
BI1	0.973
BI2	0.974
BI3	0.971
Use behavior (UB)		0.916	0.890	0.613
UB1	0.866
UB2	0.701
UB3	0.891
UB4	0.896
UB5	0.642
UB6	0.823
UB7	0.604