Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials
Table 3
Discriminant validity.
PE
EE
SI
FC
HM
HA
P
BI
UB
PE
0.911
0.596
0.593
0.560
0.720
0.691
0.385
0.757
0.742
EE
0.559
0.922
0.359
0.811
0.621
0.531
0.410
0.545
0.567
SI
0.554
0.337
0.941
0.404
0.585
0.573
0.294
0.573
0.559
FC
0.492
0.710
0.355
0.804
0.599
0.448
0.487
0.532
0.485
HM
0.679
0.558
0.552
0.531
0.955
0.770
0.405
0.743
0.689
HA
0.644
0.499
0.534
0.394
0.726
0.904
0.319
0.829
0.774
P
0.354
0.380
0.272
0.420
0.376
0.294
0.920
0.383
0.364
BI
0.721
0.521
0.546
0.477
0.714
0.789
0.360
0.973
0.735
UB
0.682
0.521
0.511
0.417
0635
0.707
0.323
0.686
0.783
Note: values on the main diagonal are the square roots of the AVEs. Below the diagonal: correlations between the factors. Above the diagonal: ratio HTMT.85 criterion.
