Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

Table 5

Effect of endogenous variables, values, and support for the hypotheses.

			Direct effects	Correlations	Explained variance	value	Confidence intervals	Support for hypotheses
Millennials
Behavioral intention	0.718	0.689
H1: PE ≥ BI			0.254	0.697	17.70%	0.000	[0.173, 0.337]	H1: supported
H2: EE ≥ BI			−0.045	0.439	−1.98%	0.241	[−0.120, 0.030]	H2: nonsupported
H3: SI ≥ BI			0.075	0.569	4.27%	0.039	[0.003, 0.146]	H3: supported
H4a: FC ≥ BI			0.087	0.424	3.69%	0.014	[0.016, 0.155]	H4a: supported
H5: HM ≥ BI			0.114	0.648	7.39%	0.030	[0.015, 0.220]	H5: supported
H6a: HA ≥ BI			0.514	0.795	40.86%	0.000	[0.428, 0.594]	H6a: supported
H7: P ≥ BI			−0.002	0.232	−0.05%	0.941	[−0.061, 0.054]	H7: nonsupported
Use behavior	0.498	0.416
H8: BI ≥ UB			0.442	0.683	30.19%	0.000	[0.314, 0.560]	H8: supported
H4b: FC ≥ UB			0.052	0.334	1.74%	0.134	[−0.017, 0.119]	H4b: nonsupported
H6b: HA ≥ UB			0.276	0.645	17.80%	0.000	[0.144, 0.406]	H6b: supported
Nonmillennials
Behavioral intention	0.685	0.651
H1: PE ≥ BI			0.275	0.704	19.36%	0.000	[0.185, 0.364]	H1: supported
H2: EE ≥ BI			−0.002	0.492	−0.10%	0.960	[−0.075, 0.070]	H2: nonsupported
H3: SI ≥ BI			0.036	0.527	1.90%	0.341	[−0.038, 0.112]	H3: nonsupported
H4a: FC ≥ BI			0.064	0.452	2.89%	0.083	[−0.006, 0.137]	H4a: nonsupported
H5: HM ≥ BI			0.132	0.718	9.48%	0.015	[0.025, 0.236]	H5: supported
H6a: HA ≥ BI			0.426	0.757	32.25%	0.000	[0.331, 0.516]	H6a: supported
H7: P ≥ BI			0.074	0.372	2.75%	0.005	[0.022, 0.126]	H7: supported
Use behavior	0.546	0.501
H8: BI ≥ UB			0.196	0.644	12.62%	0.000	[0.102, 0.302]	H8: supported
H4b: FC ≥ UB			0.112	0.391	4.38%	0.000	[0.064, 0.164]	H4b: supported
H6b: HA ≥ UB			0.526	0.715	37.61%	0.000	[0.412, 0.622]	H6b: supported