Complexity

Research Article

Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

Table 8

PLS predict assessment.


Construct prediction summary
	²
	Complete model	Millennials	Nonmillennials
BI	0.654	0.689	0.651
UB	0.503	0.416	0.501

Indicator prediction summary
Complete model

	PLS			LM			PLS-LM
	RMSE	MAE	²	RMSE	MAE	²	RMSE	MAE	²
BI1	1801	1368	0.682	1801	1337	0.682	0.000	0.031	0.000
BI2	1894	1469	0.659	1878	1420	0.665	0.016	0.049	−0.006
BI3	1851	1402	0.679	1859	1383	0.677	−0.008	0.019	0.002
UB1	2111	1640	0.466	2013	1515	0.515	0.098	0.125	−0.049
UB2	2192	1631	0.423	2123	1573	0.458	0.069	0.058	−0.035
UB3	2227	1673	0.396	2179	1618	0.423	0.048	0.055	−0.027
UB4	2296	1667	0.337	2278	1647	0.347	0.018	0.020	−0.010
UB5	2761	2349	0.292	2679	2193	0.334	0.082	0.156	−0.042
UB6	2575	1997	0.253	2581	2001	0.250	−0.006	−0.004	0.003
UB7	2233	1485	0.186	2243	1510	0.180	−0.010	−0.025	0.006

Millennials
BI1	1808	1394	0.673	1832	1375	0.665	−0.024	0.019	0.008
BI2	1873	1473	0.641	1897	1445	0.632	−0.024	0.028	0.009
BI3	1866	1435	0.67	1926	1438	0.649	−0.060	−0.003	0.021
UB1	2288	1861	0.396	2259	1760	0.411	0.029	0.101	−0.015
UB2	2345	1892	0.372	2316	1836	0.387	0.029	0.056	−0.015
UB3	2409	1937	0.325	2421	1905	0.318	−0.012	0.032	0.007
UB4	2586	2012	0.288	2627	2027	0.266	−0.041	−0.015	0.022
UB5	2964	2532	0.156	2942	2412	0.168	0.022	0.120	−0.012
UB6	2750	2296	0.19	2829	2332	0.142	−0.079	−0.036	0.048
UB7	2540	1879	0.143	2624	1958	0.086	−0.084	−0.079	0.057

Nonmillennials
BI1	1809	1358	0.642	1839	1350	0.63	−0.030	0.008	0.012
BI2	1921	1471	0.623	1940	1441	0.616	−0.019	0.030	0.007
BI3	1860	1398	0.647	1881	1396	0.639	−0.021	0.002	0.008
UB1	1965	1453	0.453	1900	1384	0.489	0.065	0.069	−0.036
UB2	2076	1427	0.41	2056	1432	0.422	0.020	−0.005	−0.012
UB3	2089	1475	0.408	2075	1472	0.416	0.014	0.003	−0.008
UB4	2068	1405	0.346	2095	1430	0.329	−0.027	−0.025	0.017
UB5	2447	2039	0.313	2466	1987	0.302	−0.019	0.052	0.011
UB6	2436	1761	0.253	2476	1778	0.228	−0.040	−0.017	0.025
UB7	2006	1210	0.196	2024	1259	0.181	−0.018	−0.049	0.015

Notes: BI: behavioral intention. US: use behavior RMSE: root mean squared error. MAE: mean absolute error. PLS: partial least pquares math model. LM: linear model.