Research Article

The Trilateral Evolutionary Game of Agri-Food Quality in Farmer-Supermarket Direct Purchase: A Simulation Approach

Table 5

Initial values of parameters.

VariableParameterMeaningInitial value

1Farmers’ production cost to produce high-quality agri-food1.000
Farmers’ production cost to produce low-quality agri-food0.500
Wholesale price of high-quality agri-food1.500
Wholesale price of low-quality agri-food1.200
Retail price of high-quality agri-food2.500
Retail price of low-quality agri-food2.250
Consumers’ utility having high-quality agri-food4.500
Consumers’ utility having low-quality agri-food−1.500
Farmers’ indemnity for marketers with high-quality criteria0.900
Market premium for selling high-quality agri-food0.475
Compensation for selling low-quality agri-food1.000
Market premium shared by farmers0.285
Market premium shared by marketers0.190
Compensation assumed by farmers0.600
Compensation assumed by marketers0.400