Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS

Table 12

Reliability measurements for the general model and for the three segments.

	Global model			(58.2%)			(29.6%)			(12.1%)
	CR	AVE		CR	AVE		CR	AVE		CR	AVE
ATS	0.860	0.672	0.335	0.849	0.651	0.456	0.861	0.674	0.158	0.858	0.679	0.385
USE	0.898	0.746	0.417	0.878	0.705	0.519	0.828	0.618	0.535	0.919	0.791	0.475
PEOU	0.828	0.616	0.133	0.837	0.632	0.151	0.766	0.525	0.166	0.812	0.592	0.113
PU	0.860	0.673	0.413	0.912	0.776	—	0.293	0.497	0.092	0.828	0.616	0.249
TRUST	0.916	0.784	—	0.933	0.824	0.761	0.878	0.708	—	0.885	0.721	—