Research Article

Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS

Table 14

PLS predict assessment.

ItemsPLSLMPLS-LM
RMSEMAERMSEMAERMSEMAE

Complete sample model
IU10.8770.6650.1140.880.6650.107−0.00300.007
IU20.9330.7450.1580.9340.7420.156−0.0010.0030.002
IU30.8610.6610.1070.8630.6590.102−0.0020.0020.005
Segment 1
IU10.680.5340.1780.6820.5350.173−0.002−0.0010.005
IU20.7720.6250.2640.7770.6210.255−0.0050.0040.009
IU30.6590.5340.1350.6650.5460.118−0.006−0.0120.017
Segment 2
IU10.8570.6880.0310.8860.682−0.036−0.0290.0060.067
IU20.9080.7240.0250.9360.745−0.036−0.028−0.0210.061
IU30.8210.6740.0470.8230.6570.041−0.0020.0170.006
Segment 3
IU11.3551.1080.1171.5011.178−0.083−0.146−0.070.2
IU21.2010.9520.1931.1460.9280.2650.0550.024−0.072
IU31.3011.0660.1371.3521.0980.068−0.051−0.0320.069