Research Article
Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS
| Items | | PLS | | | LM | | | PLS-LM | | | RMSE | MAE | | RMSE | MAE | | RMSE | MAE | |
| Complete sample model | IU1 | 0.877 | 0.665 | 0.114 | 0.88 | 0.665 | 0.107 | −0.003 | 0 | 0.007 | IU2 | 0.933 | 0.745 | 0.158 | 0.934 | 0.742 | 0.156 | −0.001 | 0.003 | 0.002 | IU3 | 0.861 | 0.661 | 0.107 | 0.863 | 0.659 | 0.102 | −0.002 | 0.002 | 0.005 | Segment 1 | IU1 | 0.68 | 0.534 | 0.178 | 0.682 | 0.535 | 0.173 | −0.002 | −0.001 | 0.005 | IU2 | 0.772 | 0.625 | 0.264 | 0.777 | 0.621 | 0.255 | −0.005 | 0.004 | 0.009 | IU3 | 0.659 | 0.534 | 0.135 | 0.665 | 0.546 | 0.118 | −0.006 | −0.012 | 0.017 | Segment 2 | IU1 | 0.857 | 0.688 | 0.031 | 0.886 | 0.682 | −0.036 | −0.029 | 0.006 | 0.067 | IU2 | 0.908 | 0.724 | 0.025 | 0.936 | 0.745 | −0.036 | −0.028 | −0.021 | 0.061 | IU3 | 0.821 | 0.674 | 0.047 | 0.823 | 0.657 | 0.041 | −0.002 | 0.017 | 0.006 | Segment 3 | IU1 | 1.355 | 1.108 | 0.117 | 1.501 | 1.178 | −0.083 | −0.146 | −0.07 | 0.2 | IU2 | 1.201 | 0.952 | 0.193 | 1.146 | 0.928 | 0.265 | 0.055 | 0.024 | −0.072 | IU3 | 1.301 | 1.066 | 0.137 | 1.352 | 1.098 | 0.068 | −0.051 | −0.032 | 0.069 |
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