Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS

Table 4

Measurement model.

Reliability of each construct					Fornell & Larcker criterion
Constructs	Cronbach’s alpha	rho_A	CR	AVE	ATS	USE	PEOU	PU	TRUST
ATS	0.756	0.757	0.860	0.672	0.820
USE	0.830	0.833	0.898	0.746	0.572	0.864
PEOU	0.703	0.700	0.828	0.616	0.535	0.461	0.785
PU	0.756	0.756	0.860	0.673	0.383	0.496	0.325	0.820
TRUST	0.862	0.862	0.916	0.784	0.386	0.423	0.364	0.637	0.885