Research Article

Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS

Table 5

HTMT and explanatory and predictive capacity of the model.

ConstructsATSUSEPEOUPU (with effect level)

ATS0.335 (moderate)0.211
USE0.7160.417 (moderate)0.293
PEOU0.5740.5280.133 (weak)0.070
PU0.3930.5090.2920.416 (moderate)0.266
TRUST0.4790.5700.3780.692