Research Article | Open Access

Huang Yi-min, Li Qiu-xiang, Zhang Yu-hao, "The Complexity Analysis for Price Game Model of Risk-Averse Supply Chain Considering Fairness Concern", *Complexity*, vol. 2018, Article ID 9216193, 15 pages, 2018. https://doi.org/10.1155/2018/9216193

# The Complexity Analysis for Price Game Model of Risk-Averse Supply Chain Considering Fairness Concern

**Academic Editor:**Sergio Gómez

#### Abstract

This paper, considering risk aversion and fair concern, establishes a dynamic price game model of a dual-channel supply chain in which dual-channel retailer sells products through traditional channel and online channel and the online retailer only sells products through online channel. The stability of the system and the influences of different parameter values on utilities are analyzed emphatically using game theory and nonlinear dynamic theory, such as 2D and 3D bifurcation diagram, parameter plot basin, chaos attractor, and sensitivity to initial value. The results find that the system is more likely to lose stability and fall into chaos with the customer demand fluctuating greatly. The system enters into chaos through flip bifurcation with the increase of the price adjustment speed; adjusting the risk-aversion levels or the fairness concern levels of the two retailers can make the system be in a stable state or delay the occurrence of system instability. When the system is in chaos, the average utility of the online retailer will decrease and one of the dual-channel retailers will increase. Using the state feedback control method, the system can return to a stable state from chaos by selecting appropriate control parameters. The research of this paper is of great significance to the decision-makers’ price decision and supply chain operation management.

#### 1. Introduction

The rapid development of information technology and the Internet has provided good conditions and development space for the establishment of online channel. The dual-channel sales model is conducive to expanding market share and increasing profits, as well as exacerbating channel competition [1]. Scholars have extensively studied the contract and coordination of dual-channel supply chain based on behavioral factors.

Behavioral factors have great influence on the operation decisions of the supply chain. Related literatures have studied the optimal decision-making, contract coordination, and profit distribution of the risk-aversion supply chain. When decision-makers have risk-aversion behavior, standard repurchase contracts or profit distribution contracts cannot coordinate the supply chain [2]. Yu et al. [3] constructed a CVaR model of risk-averse supply chain and revealed the influences of the risk-aversion behavior of participants on the optimal order quantity, wholesale price, and supply chain coordination. Qinghua [4] analyzed the coordination problem of the two-level risk-aversion supply chain under the income-sharing contract. Wu et al. [5] discussed the manufacturer’s optimal decision and used simulation experiments to explain how the risk-aversion behavior affects the manufacturer’s decision-making. Li and Zhang [6] studied the optimal price strategies for risk-aversion dual-channel supply chains under centralized and decentralized decision-making. Li et al. [7] and Golpîra [8] used the CVaR model to measure retailers’ risk-aversion levels; the former studied the perishable product dual-channel supply chain with external demand depending on price, and the latter proposed a supply chain network design model for risk-aversion retailer. Amin-Naseri and Khojasteh [9] and Du et al. [10] studied the Stackelberg model of a two-stage supply chain with retailer’ risk-aversion behavior and found that the retailer’s risk-aversion level is in the same direction with the manufacturer’s wholesale price and the entire supply chain performance. The above literatures mainly analyze the effects of decision-makers’ risk-aversion behaviors on the optimal decision-making and coordination of supply chains. However, in most cases, the supply chain is in a disequilibrium state; it is very important to study how the risk attitude of the decision-maker affects the dynamic evolution process of the supply chain system.

Behavioral studies have found that people pay great attention to fairness in real life, and many empirical or experimental studies have confirmed the existence of fair concern behavior tendencies. Under the influence of fair concern behavior, when competitors feel unfair, they will take actions to achieve the purpose of punishing the other party at the expense of their own interests [11].

The interest distribution between suppliers and retailers will trigger the occurrence of fair concern behavior tendency. Cui et al. [12] discussed the impact of fair concerns on the coordination of the second-order supply chain and found that manufacturers can achieve the coordination of maximum profit and maximum utility of the supply chain with a simple wholesale price when supply chain members considered fair concerns. Du et al. [13] studied the influence of fair concern behavior on supply chain contract coordination and verified that the retailer’s fair concern behavior will not change the coordination status of the supply chain. Zhang et al. [14] introduced the retailer’s fair concern behavior into the differential pricing strategy of the closed-loop supply chain and found that the fair concern behavior is an effective means for the retailer to obtain the profit distribution. Pavlov and Katok [15] treated fair concern behavior as private information of competitors and used experiments to demonstrate the impact of fair concern on supply chain coordination. Considering retailers’ service investment, Q. H. Li and B. Li [16] analyzed the dual-channel Stackelberg model and found that supply chain performance increases with the level of fair concerns of retailers; when retailers consider service and fair concerns at the same time, fixed wholesale prices cannot coordinate the entire supply chain.

Zhang and Ma [17] established a dynamic vertical Nash equilibrium model and a dynamic Stackelberg model, respectively, and found that too much concern for fairness is not always good for retailers to get profits, but the paper does not consider risk-aversion behaviors. Yang and Sun [18] considered two scenarios: only the manufacturer has fair concern behavior and only the retailer has fair concern behavior, and found that manufacturer’s fair concern behavior will raise wholesale prices and increase profits, and retailer’s fair concern will reduce wholesale prices and get more profits. Niu et al. [19] studied the impact of channel power and fair concern behavior on the decision-making of the dual-channel supply chain system and found that fair concern behavior can effectively reduce the incentive for suppliers to sell in online channel. Li et al. [20] studied a supply chain system consisting of a manufacturer and a traditional retailer and found that it cannot achieve channel coordination no matter whether the manufacturer has fair concern behavior or not. Li et al. [21] studied a cooperative advertising strategy considering fairness concern behavior where the retailer is the leader of the market competition and the manufacturer is the follower and found that if only the manufacturer has fair concern behavior, the profits of the manufacturer and the entire system will increase, but the retailer’s profit will reduce. Chen et al. [22] studied the influence of retailer’s fair concern behavior on supply chain operation. Research showed that the optimal pricing increased with the fair concern behavior and the wholesale price. Nie et al. [23] constructed a Stackelberg game model of the supply chain considering fair concern behavior and discussed the decision-making and coordination issues in the wholesale price contract and repurchase contract, respectively. Under the situation of multiperiodic quality penalty, Zhang et al. [24] established quality decision-making models of logistics service supply chain considering fair preference from the horizontal and vertical level. The simulation results showed that fairness preference had a strong influence on the quality decision of the service supply chain. The above literature studied the impact of fairness concern behavior on supply chain price decision and coordination. Different from the above literature, considering the retailer’s risk-aversion behavior and the fair concern behavior and taking the dual-channel supply chain as the research object, this paper will study the evolution mechanism of the dynamic price decision model.

The dynamic game model and its evolutionary mechanism have always been a hot issue for scholars. Puu [25] first discovered the existence of singular attractor in the duopoly Cournot model and briefly discussed the competition situation of trio oligopolistic game. Lu [26] studied master-slave Bertrand price game model and extended the model to three-dimensional differential equations and found that when the price adjustment coefficient is large, there occur bifurcation and chaos in the system. Liu et al. [27] established a four-oligopoly dynamic price game model based on the nonlinear demand and the difference of manufacturer’s cost and simulated the dynamic evolution process of the system using system dynamics. Si and Ma [28] constructed a triopoly output game model with multiple delays in the competition of green products and found that the system loses stability and increases complexity if delay parameters exceed a certain range. Xie et al. [29] considered a supply chain and focused on the retailer’s bundling strategy and investigated the impact of the stochastic demand and manufacturers’ decisions on the bundling strategy. Ma and Sun [30] established a four-oligopoly mixed game model of upstream and downstream under the influence of “the Belt and Road Initiative” launched by the Chinese government and examined the complexity of its characteristics. Xiao et al. [31, 32] proposed a security system that applies the indirect reciprocity principle to combat attacks in wireless networks, derive the optimal strategy and the corresponding stationary reputation distribution, and evaluate the stability condition of the optimal strategy. Huang and Li [33] developed a dynamic Stackelberg game model of the supply chain consumers’ attitudes to risks for probabilistic products and probabilistic selling and analyzed the influences of decision variables and parameters on the stability and entropy of an asymmetric dual-channel supply chain system. Wu and Ma [34] considered a dynamic epiphytic supply chain game model with two players and product horizontal diversification and found the system had two routes to chaos: flip bifurcation and Neimark–Sacker bifurcation.

In view of this, based on the dual-channel supply chain environment, considering that the two retailers have risk-aversion and fair concern behaviors, this paper will construct a dynamic price game model of dual-channel supply chain using game theory and nonlinear dynamic theory and focus on the analysis of the stability characteristics of equilibrium point and the effect of parameters on the system stability and profits. On this basis, the state feedback control method is used to control the chaotic behavior of the system. The research in this paper has great guidance significance for decision-maker’s price decision and supply chain operation management.

#### 2. Model Description and Construction

##### 2.1. Model Description

In this paper, we study a dual-channel supply chain in which the two retailers have risk-aversion behavior and fair concern behavior, the dual-channel retailer sells products through traditional channel and online channel, and the online retailer only sells products through online channel (as shown in Figure 1). The two retailers make the price competition and obtain the maximum profit through the price adjustment and the game.

where and are the product prices of the dual-channel retailer in traditional channel and online channel and is the product price of the online retailer in online channel.

##### 2.2. Model Hypothesis

(1)The two retailers have limited rationality, risk-aversion behavior, and fair concern behavior(2)Market demand is uncertain; satisfies , where is the basic market demand and is a random part of the market demand; and follows normal distribution (3)The two retailers have the same product cost (), and their operating costs are zero

##### 2.3. Model Construction

The demand functions of the two retailers are expressed as follows: where and are customer demands of the dual-channel retailer in traditional channel and online channel and is customer demand of online retailer in online channel. expresses the loyalty of consumers to traditional channel, and is the number of goods that consumers buy from traditional channel; and are price elasticity and cross-price elasticity of product demand, respectively, which satisfied .

Suppose that the price decisions of the two retailers occur within the discrete time period ; the price of each retailer in the period is ; the profit functions of the two retailers are: where is the product cost of the two retailers and are the total profits of the two retailers in the dual-channel supply chain, letting which expresses the profit of dual-channel retailer obtained from the online channel.

Because of the uncertainty of customer’s demand, the two retailers have financial risks and should consider the influence of the risk attitude on price decision. The exponential utility equation, which has important application in financial risk assessment and decision-making theory, is used to measure the impact of risk-aversion behavior on retailers’ utility acquisition. The exponential utility equation is expressed as follows: , where indicates the risk tolerance level of the decision-maker. expresses that the decision-maker has the risk-aversion behavior, and means that the decision-maker is risk neutral. Assume that the profits of risk-averse decision-makers obey the normal distribution; the expected utility function of the decision-maker can be expressed as follows: where is the expected profit of the decision-maker and is the profit’s variance. The utility function equations of the two risk-aversion retailers are as follows:

Du et al. [13] gave the retailer’s utility function as follows: where and represent the profits of the manufacturer and retailer, respectively, and denotes fairness concern coefficient; the fairness feeling of the retailer depends on the comparison of the absolute profit of the manufacturer and retailer.

Cui et al. [12] thought the retailer’s fairness feeling depended on the comparison of relative profit of the manufacturer and the retailer and gave the retailer’s fairness utility function as follows: where

and denote the monetary reward of the manufacturer and retailer, respectively; and are the sensitive coefficients of utility loss and utility increase, respectively; and is a fair perception of relative profit coefficient, which depends on the comparison of the relative profit between the retailer and the manufacturer and expresses that the retailer chooses the partial profit of the manufacturer as the reference index. If , the utility of the retailer will be reduced; on the other hand, the utility of the retailer will increase.

According to the actual market situation, the fair feeling of the dual-channel retailer is related to the comparison of the absolute profits of the two retailers on the online channel; the fair feeling of the online retailer depends on the comparison with the relative profit and the absolute profit of the dual-channel retailer. Thus, the utility function equations of the two risk-averse retailers can be obtained in a discrete time period : where and represent the fairness concern coefficients of the two retailers.

The marginal utilities of the two retailers can be obtained by taking the first-order partial derivatives of utility functions for , , and : where

The two retailers can only get part of the market information when they make decisions. Therefore, the two retailers will adjust the price decisions of the next period according to the marginal utility of this period. When the marginal utility of this period is greater than zero, the retailer will increase the price adjustment speed in the next period; in contrast, when the marginal utility of this period is less than zero, the retailer will reduce the price adjustment speed in the next stage. The price adjustment mechanism is as follows: where express the price adjustment speed of the two retailers in traditional channel and online channel.

A three-dimensional discrete dynamic price game model of the dual-channel supply chain is set up as follows:

#### 3. The Stability of the System (12)

By making , eight equilibrium solutions can be obtained and expressed as follows: and ; the expressions of are shown in the appendix.

The following analyzes the stability of each equilibrium point; the Jacobi matrix of system (12) is as follows: where

The necessary and sufficient conditions for the stability of the equilibrium point of the system are that all the corresponding eigenvalues are less than one. The equilibrium point is unstable if the nonzero eigenvalue is greater than one.

Take as an example; the corresponding Jacobi matrix of is where

It is known from the parameter values that , , and are more than 0 and the eigenvalues of are all greater than 1. So is an unstable equilibrium point. We can prove that , , , , , and are all unstable point in the same way, so is the only Nash equilibrium point.

The following analyzes the stability of the Nash equilibrium point (); the expression of the characteristic polynomial of the Jacobi matrix in the Nash equilibrium point can be expressed as follows: where

According to the Jury conditions, the sufficient and necessary conditions for the stability of the Nash equilibrium point of the system (12) are as follows:

By solving condition (20), the stability domain of system (12) can be obtained. Due to these limitations being so complex, solving the inequality equation (20) is very complicated. If the Nash equilibrium point satisfies the inequality equation (20), we may ensure that system (12) is locally stable. Next, we give the stable region of system (12) through numerical simulation.

According to the current situation and characteristics of the dual-channel supply chain enterprises, the parameter values are as follows: , , , , , , , , , , and . Based on the stability conditions of the system (12), the three-dimensional stability domains of the system (12) are simulated when , , and take different values (as shown in Figure 2).

**(a)**

**(b)**

**(c)**

**(d)**

Figure 2 shows the three-dimensional stability regions of system (12) under different parameter values. From Figures 2(a) and 2(b), we can see that the stability region of system (12) decreases with the increase of , which indicates that the greater the demand fluctuation is, the more unstable the system (12) is. From Figures 2(c) and 2(d), when or increases, the stability range of the price adjustment speed of the corresponding retailer will increase. If the price adjustment speeds of the two retailers are in the stable area, system (12) will achieve a stable state at the Nash equilibrium point after a finite game.

#### 4. The Numerical Simulation of System (12)

##### 4.1. The Influence of Price Adjustment Speed on the Stability of the System (12)

Through the analysis of the stability region of the system (12), we can see that the price adjustment speed has an important influence on the stability of the system (12). Next, take as an example; the influences of changing on the stability of the system (12) will be analyzed with different parameter values.

Figure 3 shows the bifurcation diagrams and largest Lyapunov exponents (LLE) with the change of when . We can see that system (12) is stable when and enters chaos through period-doubling bifurcation when increases. LLE reflect the state of the system (12); when the LLE are negative, the dynamic system (12) remains stable; when the majority of the LLE are positive, the dynamic system (12) falls into chaos. In other words, the larger the positive LLE are, the more chaotic the system is.

**(a) The bifurcation diagram**

**(b) LLE diagram**

Figure 4(a) is the bifurcation diagram of the system (12) with the change of when ; the system (12) first bifurcates at and enters chaos from flip bifurcation. Compared with Figure 3(a), the system (12) enters the unstable state earlier with the increase of demand instability; Figure 4(b) shows the bifurcation diagram of the system (12) with the change of when ; the first bifurcation of system (12) is delayed at which is in accordance with Figure 2(d). In other words, the stability range of the price adjustment speed of the online retailer will increase with increasing.

*Conclusion 1. *When the customer demand fluctuates greatly, the system is more likely to lose stability and fall into chaos, the two retailers will cut down the product prices to reduce the risk caused by the uncertain market demand, and the increase of risk-aversion level will make the stable range of price adjustment speed of the corresponding retailer larger and make that of the other retailer little.

**(a)**

**(b)**

In the discrete dynamic system, the chaotic attractor is an inseparable set of bounded points composed by many infinitely unstable point sets, which is an important feature of the dissipative dynamical system. When the system is in a stable state, the system’s attractor is stable at fixed point; when the system goes into a chaotic state, the system’s attractor will occupy a larger space and the structure of the chaotic attractor will be more complicated (shown in Figure 5).

The initial value sensitivity is another important feature of the chaotic system. When the initial value of only changes 0.001 with keeping and unchanged, after multi-iterations, the differences between the two sets of numerical solutions are shown in Figure 6. We can see that, in the beginning iterations, the price values have no difference, but after about 13 time iterations, the difference of price increases greatly. That is, a small difference in the initial value can cause a huge deviation after multiple iterations, which gives us enlightenment that decision-makers should choose the initial value of their decision variables more prudently.

##### 4.2. 2D Parameter Bifurcation Diagrams

The 2D bifurcation diagram is a more powerful tool for numerical simulation than the 1D bifurcation diagrams. In this paper, we will use 2D bifurcation diagram to analyze the evolution process of the system’s stability region.

Figure 7 presents the parameter plot basins with respect to and in which red represents stable state, blue 2-period, yellow 4-period, grey chaos, and white divergence (which means one retailer will withdraw the market). When the price adjustment speed is in the red range, the system (12) will stabilize at the Nash equilibrium point after finite game; when the price adjustment speed increases beyond the stable range, the system (12) will experience flip bifurcation and arrive at the chaotic state.

**(a) The plane of and**

**(b) The plane of and**

When , , and , the system (12) is in a 2-period bifurcation state because of the excessive price adjustment speed of online retailer. Figure 8 shows the 2D parameter plot basins with respect to (, ) and (, ). From Figures 8(a) and 8(b), we can see that the higher risk-aversion level and the lower level of fair concern of the online retailer can restore the system (12) to a stable state. When , , and , the system (12) is in a chaotic state because of the excessive price adjustment speed of online retailer. From Figures 8(c) and 8(d), we can see that the higher risk-aversion level and the lower level of fair concern of the online retailer can only make the system (12) return to the 2-period bifurcation state; the higher level of fair concern of online retailer is more likely to make the system (12) unstable or even into chaos.

*Conclusion 2. *Adjusting the risk-aversion level or the fairness concern level of the online retailer can make the system (12) be in a stable state or delay the occurrence of system instability.

**(a) The plane of and with**

**(b) The plane of and with**

**(c) The plane of and with**

**(d) The plane of and with**

##### 4.3. The Influence of Parameter Changes on the Utilities of the Two Retailers

From the analysis above, we can find that, with the change of parameter values, the instability of system (12) will increase obviously which can cause the market to be complex; it is complicated for the decision-maker to make a price decision. So we suspect that the utilities of two retailers will also be influenced. This section mainly analyzes the influences of price adjustment speed, demand fluctuation, and risk-aversion level on the utilities of the two retailers.

Figure 9 is the evolution diagrams of the utilities of two retailers with the increase of ; when , the utilities of the two retailers are in a stable state; when , the utilities of the two retailers go into chaos through the flip bifurcation which is in accordance with Figure 3(a). Figure 9(b) shows the evolution diagram of the average utilities of two retailers with the increase of ; we can see that the average utility of online retailer decreases and the average utility of dual-channel retailer increases.

**(a) Bifurcation diagram of utility**

**(b) Average utility**

Figures 10 and 11 describe the impact of risk-aversion level and fairness concern level on the utilities of the two retailers when the system (12) is in a stable state. The utilities of the dual-channel retailer increase and those of the online retailer decrease with increasing; the utilities of the dual-channel retailer decrease and those of the online retailer increase with increasing. The utility of the online retailer increases and the utility of the dual-channel retailer decreases with the increase of and , respectively, so the dual-channel retailer should not pay too much attention to the comparison of online profit with that of the online retailer.

**(a)**

**(b)**

**(a)**

**(b)**

Figure 12 shows the change process of the two retailers’ utilities under the condition of two-parameter change. Figures 12(a) and 12(b) indicate the utility evolution of the two retailers with the change of risk-aversion level and fair concern level when the system (12) is in the stable state and chaotic state. It is found that when the system (12) is in a stable state, the utilities of the two retailers increase with the increase of and . Therefore, when the system (12) is in a stable state, the two retailers should maintain a high level of risk-aversion and fair concern level. The utility change process of the two retailers is shown in Figures 12(c) and 12(d), respectively, when the system (12) is in a chaotic state. When and are relatively small, the utilities of the two retailers are in the 2-periond bifurcation state; when and are bigger, the utilities of the two retailers fluctuate fiercely and even appear negative which is not conducive for the two retailers to achieve the goal of maximum utility. The market competitors should control the parameters in a certain range to avoid the market in chaos.

*Conclusion 3. *When the system (12) is in a stable state, increasing the risk-aversion level and fairness concern level of the two retailers can obtain higher utilities; when the system (12) is in chaos, the utilities of the two retailers will fluctuate sharply or even lose money. For the sake of system stability, the two retailers should control the parameters in a certain range to avoid the market in chaos.

**(a) ,**

**(b) ,**

**(c) ,**

**(d) ,**

#### 5. Chaos Control

When the market is in a chaotic state, the competition becomes disordered and unpredictable and the utilities of competitors fluctuate fiercely, which is not conducive to market operation management and long-term decision-making.

As shown above, once the chaos occurs in a complex and dynamic supply chain, the two retailers will find it is not easy to maintain the market in equilibrium state. There are so many factors which affect the stability of the system, such as the price adjustment speed, risk-aversion behavior, fair concern behavior, and the ability to collect information. When the system loses the stable state, the system will be out of order and unpredictable. In order to achieve business objectives, the efficient measures should be taken to make the system return to a stable state.

The state feedback control method is widely applied to the chaos control of supply chain system [35, 36]. In this paper, we use the state feedback control method to control the chaotic state of the dual-channel supply chain system.

Suppose that the initial system is , the control system is expressed as follows: where is the control parameter which can express the government’s control over the price adjustment speed or the learning adaptability of market competitors. When , the control system degenerates into the initial system.

From Figure 13, we can see that the system (20) gradually returns to a stable state from the chaotic state. When , the system (20) is controlled in a stable state and stabilizes at the Nash equilibrium point.

**(a)**

**(b)**

The two retailers hope the market is stable because it is easier for them to make decisions and pursue maximum utilities in a stable state. However, the dual-channel supply chain system is a very complex system; the changes of decision variables and parameters will make the system enter the chaotic state from the stable state. Therefore, the two retailers need to jointly formulate measures to delay or eliminate chaos, so as to achieve market stability and development.

#### 6. Conclusions

Considering the risk-averse behavior and fairness concern behavior of the two retailers, this paper constructs a dynamic price game model of a dual-channel supply chain. Based on game theory and nonlinear dynamics theory, the influences of parameter changes on the stability of the model and the retailers’ utilities are studied. The conclusions obtained are as follows: (1)When the customer demand fluctuates greatly, the system is more likely to lose stability and fall into chaos and the two retailers will cut down the product’s price to reduce the risk caused by the uncertain market demand. Adjusting the risk-aversion level or the fairness concern level of the online retailer can make the system (12) be in a stable state or delay the occurrence of system instability(2)As the price adjustment speed increases, the system will enter chaos through flip bifurcation; when the system is in a chaotic state, the average utility of online retailer decreases and the average utility of dual-channel retailer increases.(3)When the system is in a stable state, increasing the risk-aversion level and fairness concern level of the two retailers can obtain higher utilities; when the system is in chaos, the utilities of the two retailers will fluctuate sharply or even lose money. For the sake of system stability, the two retailers should control the parameters in a certain range to avoid the market in chaos(4)Using the state feedback control method, the system can return to a stable state from chaos by selecting appropriate control parameters.

#### Appendix

#### The Equilibrium Solutions of the System (12)

#### Data Availability

There are no data used to support this study.

#### Conflicts of Interest

The authors declare that they have no conflicts of interest.

#### Acknowledgments

The research was supported by Henan Province Soft Science Research Plan Project (no. 182400410054), Henan Provincial Government Decision Research Tendering Project (no. 2018B019), and Henan Provincial Social Science Planning Decision Consultation Project (no. 2018JC05).

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Copyright © 2018 Huang Yi-min et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.