“Buy Online, Pick Up in Store” under Fit Uncertainty: To Offer or Not to Offer

Table 4

The profit ratio given and .

0.2	2.08	1.96	1.75	1.25	0.42
0.3	1.67	1.43	1.04	0.61	0.21
0.4	1.46	1.16	0.83	0.50	0.17
0.5	1.33	1.00	0.69	0.34	0.15
0.6	1.25	0.97	0.58	0.28	0.08
0.7	1.19	0.90	0.50	0.24	0.06
0.8	1.14	0.83	0.44	0.21	0.06
0.9	1.11	0.77	0.40	0.18	0.05
1	1.09	0.71	0.36	0.16	0.04