Research Article
Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities
Table 4
Demographical information.
| | Category | Frequency | Percentage |
| Gender | Male | 223 | 53.6 | Female | 193 | 46.4 | Total | 416 | 100 | Education | High school/diploma | 7 | 1.7 | Bachelor | 207 | 49.8 | Master | 194 | 46.6 | Doctor | 8 | 1.9 | Total | 416 | 100 | Age | 18–25 | 57 | 13.7 | 26–35 | 163 | 39.2 | 36–45 | 171 | 41.1 | 46 and above | 25 | 6.0 | Total | 416 | 100 |
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