Research Article

Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities

Table 4

Demographical information.

CategoryFrequencyPercentage

GenderMale22353.6
Female19346.4
Total416100
EducationHigh school/diploma71.7
Bachelor20749.8
Master19446.6
Doctor81.9
Total416100
Age18–255713.7
26–3516339.2
36–4517141.1
46 and above256.0
Total416100