Supply Chain Decision-Making and Coordination considering Anticipated Regret under Price Discount

Table 2

Explanation of major symbols and hypothesis.

Variable symbol	Variable description	Assumptions
	The selling price of the original product per unit
	The selling price of the discount product per unit
	Wholesale price product per unit
	Discount level of product per unit
	The consumer valuation of buying original price products
	Consumers who have a higher preference for discount products
	Consumers who have a lower preference for discount products
	Regret sensitivity coefficient, used to measure how sensitive consumers are to anticipated regret
	The possibility of anticipated regret
	Consumer heterogeneity
	Net effect of forgotten products
	Net effect of chosen products
	Manufacturer's production costs