Optimal Advertising Budget Allocation across Markets with Different Goals and Various Constraints

Table 1

Explanations of notations used in this paper.

Notation	Explanation
	Time
	The rate of sales at time
	The rate of advertising expenditure
	Sales decay constant
	Saturation level
	Response constant
	Advertising expenditure
	The total sales in the period
	The expected level of market share
	Net profit per unit before the advertising campaign
	The set of all the new markets