Optimal Advertising Budget Allocation across Markets with Different Goals and Various Constraints

Table 2

Parameters of each market.

Market
A (i = 1)	0.25	6	0.44	0
B (i = 2)	0.20	8	0.40	0
C (i = 3)	0.15	9	0.39	0.03
D (i = 4)	0.25	7	0.38	0.04
E (i = 5)	0.25	10	0.42	0.01
F (i = 6)	0.20	3	0.45	0.01