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2020
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Article
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Tab 4
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Research Article
The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption
Table 4
Moderating of advertising information expression (research 2).
Type
Psychological ownership
Emotional appeals
Rational appeals
Company-oriented information
3.21 (24)
3.89 (25)
Consumer-oriented information
4.12 (26)
2.50 (24)