The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption

<table class="table-group" id="tab4"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr class="thead"><td class="align_left" rowspan="2">Type</td><td class="align_center" colspan="2">Psychological ownership</td></tr><tr class="thead"><td class="align_center">Emotional appeals</td><td class="align_center">Rational appeals</td></tr><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">Company-oriented information</td><td class="align_center">3.21 (24)</td><td class="align_center">3.89 (25)</td></tr><tr><td class="align_left">Consumer-oriented information</td><td class="align_center">4.12 (26)</td><td class="align_center">2.50 (24)</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Moderating of advertising information expression (research 2).</div>

Complexity

tab4

Table 4

Table 4: The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption 