|
| Variable | Item | Reference |
|
| Reciprocity | While answering other people’s questions, I hope they can also answer my questions | Shen et al. [36] |
| When I share knowledge, I hope to get knowledge from the platform |
|
| Group recognition | I think sharing knowledge on the platform can be recognized by others | Wang et al. [28] |
| A user’s trust in me is the recognition of me |
| Sharing useful knowledge will increase others’ recognition of me |
|
| Self-efficacy | I think I have the ability to share knowledge in the Zhihu community | Hao et al. [21] |
| I think I have the ability to share knowledge in Zhihu community |
| I feel confident that I could provide something that the rest of the community found valuable |
| The knowledge I share will be helpful to other users in the community |
|
| Altruistic beliefs | I want to share my knowledge, experience, insight or skills with others | Gan et al. [35] |
| I answer questions to help people in need |
|
| Material rewards | I hope to get substantial rewards after sharing knowledge | Atreyi Kankanhalli et al. |
| After sharing knowledge, I think it is very important to get the corresponding commission |
| After sharing knowledge, I think the user’s subscription is very important |
| I hope that sharing valuable knowledge can be rewarded |
| I hope that the shared knowledge will be rewarded when it is useful to others |
| A certain amount of pay and influence in the community can encourage me to share knowledge |
|
| Knowledge-sharing willingness | I would like to share knowledge and information more frequently on the Zhihu community | Bock and Kim [31] |
| I am willing to often share my experience on the Zhihu community |
| I am willing to share my knowledge more frequently with other users |
| I am willing to comment and reply other users’ answers |
| I would like to use the community’s reply, comment and other features regularly |
|
